Why Is This Important For Brands?
Consumers are actively searching for & experimenting with new ways to find happiness.
And they are experimenting more than ever, from food & beverage products with short & long-term mood- boosting effects and curated music playlists set to happy-inducing frequencies to guided digital therapy & science-back digital content.
It's a land of opportunity for brands right now to join in and experiment with how they too can provide more happiness, whether it’s enhancing existing products, rituals & experiences or creating completely new ones.
Brand Innovation Opportunities
by providing heightened experiences or creating new product formats, or using new active ingredients that enhance the efficacy.
by making bolder product claims that deliver science-backed effects of increasing serotonin release & improved happiness.
Access new audiences
through new formats, rituals and experiences.
by enhancing existing products to create better-for-you offerings that still deliver the same taste & satisfaction.
by getting closer to shifts in culture and consumer behaviour from alcohol consumption and microdosing to the interest in the science of the gut-brain axis.
Highly regulated markets
like cannabis and psychedelics that are opening up new innovation pathways both in the short & long-term.
Mighty Questions In This Chapter
Good Mood Food
Will we soon be able to boost our mood on demand through what we consume?
Microdose of Happy
Could this new format & ritual become a lifestyle choice in its own right?
Can a new breed of alcohol alternatives provide a buzz with added benefits?
Is there any stopping it, and is there anything they can't do?
How far will consumers push into the extreme in their pursuit of happiness?
Press Play on Happy
How can we reverse the tide & make content a force for good?
We explore all of these questions in ‘The Shifting States of Happiness’, looking at the data signals of now, the brands already making moves and the science & technology unlocking this new future.
And most importantly, we’ll ask, ‘so what?’ and take a leap into the near, mid & far to imagine what this future might look like for brands.
Explore the Shifting State of Happiness – click here