WHY IS THIS IMPORTANT FOR BRANDS?
We've been boosting our bodies at the expense of our minds for too long, constantly fuelling our bodies with caffeine and sugar.
But it's time for a change. Consumers now want sustainable and natural forms of energy without crashes to meet and sustain the different energy levels they require throughout the day.
This creates exciting opportunities for brands to explore new products, rituals, and experiences that stimulate different energy modes from morning to night.