Approach
We started by curating an immersive Safari that took the diverse team to the leading edge of culture through four guided journeys around Central London.
Each tour was designed to deliver a multi-dimensional experience, bringing a specific innovation driver to life through interaction, tailored stimulus, thought starters and facilitated conversation, providing a new perspective on their home city.
All the stimulus and thinking gathered in the wild was then brought into a facilitated ideation sprint, with the same attendees, that inspired over 300 rough ideas. And all of this in just 48 hours.
Insight
Nothing beats getting out from behind a desk and onto the streets to garner lightning-fast, effective inspiration and spark creativity in everyone!
